为期5日的第139届广交会第三期圆满落幕，煌记食品携全线饼干核心产品、创新配方系列新品惊艳亮相，圆满完成本次参展之旅。
The third session of the 139th Canton Fair, which lasted five days, concluded successfully. Huangji Food amazed visitors with its full range of core biscuit products and innovative formula series, marking a triumphant exhibition journey.
本届广交会第三期聚焦食品、日用品、家居等民生消费品类，作为中国外贸风向与行业交流核心平台，全球采购商、行业上下游企业、渠道经销商齐聚广州，为休闲食品行业搭建了贸易洽谈、技术交流、资源对接、趋势共创的国际化舞台。
The third session of this year's Canton Fair focused on consumer goods such as food, daily necessities, and home furnishings. As a core platform for China's foreign trade trends and industry exchanges, it brought together global buyers, upstream and downstream enterprises, and channel distributors in Guangzhou, creating an international stage for trade negotiations, technical exchanges, resource matching, and trend co-creation in the snack food industry.
煌记立足饼干细分赛道，零距离对接海内外客商，洞察行业新风、链接全球市场、收获满满意向与认可。展台上，除了黑松露火腿苏打饼干、咖啡薄脆饼干等多款爆品外，多款新品博得了现场客商的眼球。
Huangji is positioned in the specialized segment of the biscuit industry, directly connecting with domestic and international buyers, gaining insights into emerging trends, linking global markets, and securing abundant interest and recognition. At the exhibition, alongside hit products such as truffle ham soda crackers and coffee cracker biscuits, multiple new releases captured the attention of on-site buyers.
零食健康化成为核心刚需
全球休闲食品消费结构持续升级，饼干行业迎来全新发展格局，健康化成为核心刚需。据饼干行业研究报告，预计2025至2032年全球饼干市场将以5.97%的复合增速持续增长，到2032年市场规模将达14045.69亿元。从全球范围来看，健康零食市场呈现出快速增长的趋势。数据显示，过去五年中，健康零食的市场渗透率从2019至2020年的27%增长到了2023至2024年的32%。
The global consumption structure of leisure food continues to upgrade, and the biscuit industry is ushering in a new development pattern. According to a research report on the biscuit industry, it is expected that the global biscuit market will continue to grow at a compound annual growth rate of 5.97% from 2025 to 2032, and the market size will reach 1404.569 billion yuan by 2032. From a global perspective, the healthy snack market is showing a rapid growth trend. Data shows that in the past five years, the market penetration rate of healthy snacks has increased from 27% in 2019-2020 to 32% in 2023-2024.
一款東方固元苏打饼干，有人参山药和灵芝枸杞两个口味，另有三色藜麦与奇亚籽加持，营养饱腹双在线。作为食养苏打，温和好消化、低糖无负担，口感酥脆扎实，解馋之余尽享食养价值。
A Dongfang Guyuan Soda Biscuit with two flavors: ginseng yam and lingzhi goji berry, as well as three colored quinoa and chia seeds, providing both nutritional and satiety benefits. As a dietary soda, it is gentle and easy to digest, low in sugar and burden free, with a crispy and solid taste, satisfying cravings while enjoying its nutritional value.
而另一款八珍酥，严选山药、茯苓、薏米、莲子等8味药食同源食材，以创新酥香工艺锁住食材本味，入口酥脆蓬松、一抿即化，摒弃传统苦涩感，只留自然清甜。红豆薏米、紫薯山药、黑桑葚芝麻三款口味，解馋轻养两不误。
And another Eight Treasures Crisp, carefully selected from eight medicinal and edible ingredients such as yam, Poria cocos, Job's tears, and lotus seeds, uses innovative crispy and fragrant techniques to lock in the original flavor of the ingredients. It is crispy and fluffy in the mouth, and melts in just a sip, abandoning traditional bitterness and leaving only natural sweetness. Red bean and Job's tears, purple sweet potato and yam, black mulberry and sesame are three flavors that satisfy cravings and are easy to nourish.
零食差异化深受市场青睐
新消费浪潮下，融合中式食材、特色风口味的烘焙食品深受国内外市场青睐。差异化产品成为企业出海、内销破圈的核心竞争力。
Under the new wave of consumption, baked goods that integrate Chinese ingredients and unique flavors are highly favored by domestic and foreign markets. Differentiated products have become the core competitiveness for enterprises to expand overseas and break through domestic sales.
打破传统饼干的口味局限，一款浓汤薄脆饼干将温润养生的“中式汤味”浓缩进薄脆饼干中，打造零食界的全新爆款。羊肚菌炖鸡、豚骨叉烧、冬阴功海鲜三大特色风味，既有中式养生的温润底蕴，又有多元风味的惊喜碰撞。
Breaking through the taste limitations of traditional cookies, a thick soup crispy cookie concentrates the warm and healthy "Chinese soup flavor" into the crispy cookie, creating a new explosive in the snack industry. The three distinctive flavors of stewed chicken with morel mushrooms, pork bone char siu, and winter Yin Gong seafood not only embody the warm and nourishing essence of Chinese health preservation, but also have a surprising collision of diverse flavors.
纤脆笋饼干，甄选福建南靖优质稀缺冬笋，原生鲜味十足。口感纤薄酥脆，富含膳食纤维，少油配方，吃得安心无负担。竹盐、安格斯牛肉芝士、香辣小龙虾三种人气口味，一口沦陷，解锁鲜香脆健多重味蕾享受。
Crispy bamboo shoot biscuits, carefully selected from high-quality and scarce winter bamboo shoots in Nanjing, Fujian, with a rich original flavor. The taste is thin and crispy, rich in dietary fiber, with a low oil formula, making it easy to eat without any burden. Bamboo salt, Angus beef cheese, and spicy crayfish are three popular flavors that can be enjoyed in one bite, unlocking multiple delicious, crispy, and healthy taste buds.
软心派饼干，三种特色水果风味，严选马来西亚猫山王榴莲、红颜草莓、金钻凤梨三大优质鲜果，专属产地直采直供，锁住自然本味，一口咬下果香浓郁醇厚，满满原生鲜果风味，酸甜绵润，舌尖尽享天然果香盛宴。
Soft Heart Pie Biscuits, featuring three unique fruit flavors, carefully selected from Malaysia's Cat Mountain King durian, red strawberry, and golden diamond pineapple. They are sourced and supplied directly from their exclusive production area, locking in the natural flavor. With a bite, the fruit is rich and mellow, full of original fresh fruit flavors, sweet and sour, and smooth. The tongue can enjoy a natural fruit aroma feast.
星空香脆曲奇，四种风味各有惊喜，浓郁丝滑的浓醇巧克力味绵密回甘，奶香满满的黄油芝士味咸香醇厚，清甜治愈的牛奶草莓味果香柔和，清爽淡雅的清香抹茶味回甘悠长，每一口都香酥掉渣，舌尖交织四重美味，满满都是甜蜜小滋味。
Starry Sky Crispy Cookies, each with its own surprises in four flavors. The rich and silky chocolate flavor is mellow and sweet, while the creamy butter cheese flavor is salty and mellow. The sweet and healing milk strawberry flavor is soft and fruity, and the refreshing and elegant matcha flavor is lingering and sweet. Every bite is crispy and flaky, and the tongue is intertwined with four layers of deliciousness, full of sweet and savory flavors.
现场实力圈粉，好物获全球客商双重认可
展会期间，煌记展位人气持续高涨，多款爆品新品集中展示，凭借口独特感、独特配方、健康品质、高性价比等四大优势，吸引大批海内外采购商驻足品鉴、深度洽谈。煌记团队全方位介绍企业生产实力、质检标准、出口资质、定制代工等服务；对经销商、新零售渠道伙伴，分享产品矩阵、区域合作政策等扶持方案。
During the exhibition, the popularity of the Huangji booth continued to rise, with a variety of popular new products displayed in a concentrated manner. With four advantages including unique taste, unique formula, healthy quality, and high cost-effectiveness, it attracted a large number of domestic and foreign buyers to stop and taste, and engage in in-depth negotiations. The Huangji team provides a comprehensive introduction to the company's production, quality inspection standards, export qualifications, customized OEM services, and shares support plans such as product matrices and regional cooperation policies.
深耕饼干行业多年，煌记始终以【成为零食行业的领军品牌】为目标，致力于为消费者提供更高品质、更加美味、更加健康的零食产品。通过持续创新、严格把控产品质量，我们力求满足消费者对美味与健康的双重追求。既深耕国内线下商超、社区渠道、线上电商平台，也持续布局海外出口业务。
Having been deeply involved in the biscuit industry for many years, Huangji has always aimed to become a leading brand in the snack industry, committed to providing consumers with higher quality, more delicious, and healthier snack products. Through continuous innovation and strict control of product quality, Huangji strives to meet consumers' dual pursuit of deliciousness and health. We not only deeply cultivate domestic offline supermarkets, community channels, and online e-commerce platforms, but also continue to layout overseas export business.
广交会之行，是一次学习，更是一次突破。坚定以健康化、差异化、多元化为产品研发方向，煌记将结合市场需求，持续优化产品结构：升级健康配方、丰富特色口味、完善定制化服务、升级产品包装，同时持续拓展国内外双向市场，以更优质的饼干产品、更灵活的合作模式，携手全国经销商、全球合作伙伴，共赢休闲食品新蓝海。
The trip to the Canton Fair is not only a learning experience, but also a breakthrough,. Adhering to the direction of healthy, differentiated, and diversified product research and development, Huangji will continuously optimize its product structure based on market demand: upgrading healthy formulas, enriching distinctive flavors, improving customized services, upgrading product packaging, while continuously expanding domestic and international markets. With higher quality biscuit products and more flexible cooperation models, we will work together with national distributors and global partners to create a new blue ocean for leisure food.
