4月27—29日，Anuga Select China世界食品（深圳）博览会在深圳会展中心盛大举办。本次展会共吸引来自32个国家和地区的628家企业参展，带来最新的产品与技术、最独特的口味和最令人惊叹的创意，全方位展示食品行业的前沿成果与创新产品，打造一个企业链接全球渠道、展示新品实力、洞察前沿趋势的核心舞台。

From April 27 to 29, the Anuga Select China World Food (Shenzhen) Expo was grandly held at the Shenzhen World Exhibition & Convention Center. The event attracted 628 companies from 32 countries and regions, showcasing the latest products and technologies, most distinctive flavors, and most astonishing innovations. It provided a comprehensive display of cutting-edge achievements and innovative products in the food industry, creating a core platform for enterprises to connect global channels, demonstrate new product capabilities, and gain insights into emerging trends.

在这次盛会，深耕饼干休闲食品领域、全球销量突破10亿片的广东煌记食品有限公司，携多款创新力作重磅登场。

At this grand event, Guangdong Huangji Food Co., Ltd., a leader in the biscuit and snack food industry with global sales exceeding 1 billion pieces, made a powerful debut with a lineup of innovative products.

据艾媒咨询《2026年饼干和膨化食品消费趋势洞察研究》报告显示，中国休闲食品行业市场规模持续扩大，预计到2027年将保持稳定增长态势。零食集合店等新兴渠道快速扩张，2019至2027年市场规模预计将大幅增长，进一步推动产品触达更广泛的消费群体。

According to the iiMedia Research report "Insight Study on Snack and Puffed Food Consumption Trends in 2026," the Chinese snack food industry's market size continues to expand and is expected to maintain stable growth by 2027. Emerging channels such as snack collection stores are rapidly expanding, with the market size projected to grow significantly from 2019 to 2027, further driving product access to a broader consumer base.

口味驱动购买，在饼干品类中，夹心或注心饼干最受欢迎，奶味是消费者的首选口味。消费者购买膨化零食时，最看重的因素是味觉体验，超过七成的人表示愿意尝试新奇口味。煌记新品——软心派饼干，严选马来西亚猫山王榴莲、红颜草莓、金钻凤梨三大顶级名果，三个不同口味，每一口都能尝到原生果香，同时添加真实酸奶粉，中和水果甜味，双重发酵让口感更清爽轻盈，甜而不腻，获得多国客商高度认可。

Taste driven purchasing, in the biscuit category, sandwich or heart filling biscuits are the most popular, and milk flavor is the preferred taste for consumers. When consumers purchase puffed snacks, the most important factor is the taste experience, with over 70% of people expressing willingness to try novel flavors. Huangji's new product - Soft Heart Pie Biscuits, carefully selected from the top three famous fruits of Malaysia's Cat Mountain King Durian, Red Strawberry, and Golden Diamond Pineapple. With three different flavors, each bite can taste the original fruit aroma. At the same time, real yogurt powder is added to neutralize the sweetness of the fruit, and double fermentation makes the taste clearer, lighter, and sweeter without being greasy. It has been highly recognized by merchants from many countries.

数据表明，在健康关注度上，超过半数的消费者表示，对“低糖/低盐/低油”类膨化食品的偏好相比过去有所增加。健康化成为主旋律，低脂、低钠、低糖、高纤维产品成为竞争焦点；非油炸、空气膨化等绿色工艺将逐步替代传统油炸，益生元、膳食纤维等功能性成分的应用也将更加普及。

Data shows that over half of consumers indicate an increase in their preference for "low sugar/low salt/low oil" puffed foods in terms of health concerns compared to the past. Health has become the main theme, with low-fat, low sodium, low sugar, and high fiber products becoming the focus of competition; Green technologies such as non frying and air puffing will gradually replace traditional frying, and the application of functional ingredients such as prebiotics and dietary fiber will also become more popular.

在煌记的展台上，多款药食同源的新品也备受关注。東方固元苏打饼干，有人参山药、灵芝枸杞两款口味，添加各类养生食材，搭配温和养胃配方，实现休闲解馋与日常养生的双重兼顾；一款東方固元八珍酥，传承古法食养配方，选用多款经典药食同源食材，改良口感与工艺，打造适口性强、兼具营养的养生零食。

At the exhibition booth of Huangji, multiple new products with the same origin of medicine and food are also highly anticipated. Dongfang Guyuan Soda Biscuits come in two flavors: ginseng yam and lingzhi goji berry. They are infused with various health ingredients and paired with a mild stomach nourishing formula to achieve a dual balance between leisure and daily health; An Eastern Guyuan Eight Treasures Crisp, inheriting ancient dietary formulas, using multiple classic medicinal and edible ingredients, improving taste and craftsmanship, creating a highly palatable and nutritious health snack.

从“随便吃”到“精准吃”，饼干消费从“通用零食”转向早餐代餐、下午茶、办公零食、健身补给、儿童健康零食。浓汤薄脆饼干，煌记直接把“营养汤”浓近饼干中，主打羊肚菌炖鸡、豚骨叉烧、冬阴功海鲜三款特色风味，以特色浓汤风味为核心，采用非油炸工艺制作，口感轻脆，打造别具一格的休闲零食体验。

From "casual eating" to "precise eating", cookie consumption has shifted from "general snacks" to breakfast meal replacements, afternoon tea, office snacks, fitness supplies, and children's health snacks. Thick soup crispy biscuits, Huangji directly combines the "nutritious soup" into biscuits, featuring three characteristic flavors: stewed chicken with morel mushrooms, pork bone char siu, and winter yingong seafood. With the core of the characteristic thick soup flavor, it is made using non deep frying technology, with a light and crispy taste, creating a unique leisure snack experience.

全麦鹰嘴豆脆片，低糖、0反式脂肪酸、高膳食纤维搭配双重动植物蛋白，全方位压在消费者对“健康零食”的需求上，解馋无负罪感，是一款专为控糖、健身人群打造的轻食零食。

Whole wheat chickpea crisps, low sugar, 0 trans fatty acids, high dietary fiber, combined with dual animal and plant proteins, comprehensively meet consumers' demand for "healthy snacks", satisfying cravings without guilt. It is a light snack specially designed for sugar control and fitness enthusiasts.

展会现场，煌记展位人气持续爆棚，多款爆品新品吸引来自全国及全球多个国家的经销商、采购商、行业同仁驻足品鉴、深度交流。团队围绕产品创新、配方升级、供应链优化、渠道拓展、出海合作等话题，与客商们充分对接，为品牌深耕国内、拓展全球奠定坚实基础。

At the exhibition site, the Huangji booth continued to be extremely popular, with multiple popular new products attracting distributors, buyers, and industry colleagues from all over the country and around the world to stop and taste, and engage in in-depth exchanges. The team has fully connected with customers on topics such as product innovation, formula upgrading, supply chain optimization, channel expansion, and overseas cooperation, laying a solid foundation for the brand to deeply cultivate in China and expand globally.

此次参展Anuga Select China世界食品博览会，既是煌记展示品牌实力、链接全球资源的重要契机，更是深度洞察行业趋势、对标前沿创新的学习之旅。把握行业新机遇，共创饼干新未来，让中国零食品牌，在全球舞台上绽放光彩！

This exhibition at Anuga Select China World Food Expo is not only an important opportunity for Huangji to showcase its brand strength and connect with global resources, but also a learning journey to gain in-depth insights into industry trends and benchmark cutting-edge innovations. Seize new opportunities in the industry, create a new future for cookies, and let Chinese snack brands shine on the global stage!