5月26~30日，备受瞩目的2026泰国亚洲国际食品展THAIFEX在曼谷IMPACT展览中心圆满举行！本次展览面积超10万平米，展位数量超6000个，来自全球50多个国家和地区的展商共赴这场盛会。

From May 26 to 30, the highly anticipated 2026 Thai International Asia Food Expo (THAIFEX) was successfully held at the IMPACT Exhibition Center in Bangkok! The event covered an exhibition area of over 100,000 square meters, featuring more than 6,000 booths, with exhibitors from over 50 countries and regions gathering for this grand occasion.

泰国作为东南亚第二大食品消费市场，消费基底扎实且增长稳健，为食品零售行业提供了广阔的生存土壤。2025年泰国食品饮料市场整体规模突破1.75万亿泰铢（约合500亿美元），是东南亚最具潜力的食品消费市场之一，其中零售端占比超70%，是市场核心增长引擎。

As the second-largest food consumption market in Southeast Asia, Thailand boasts a solid consumer base and steady growth, providing a fertile ground for the food retail industry. By 2025, the overall food and beverage market in Thailand is projected to exceed 1.75 trillion Thai baht (approximately $50 billion), making it one of the most promising food consumption markets in the region. Retail accounts for over 70% of the market, serving as the core growth engine.

泰国食品整体发展趋势清晰，三大方向已成主流：一是健康化，低糖、低脂、功能性食品年增速超20%；二是便利化，即时食品、多规格包装满足于不同场景需求；三是高端化，2700万中产阶级对优质食品、特色加工食品的需求持续提升，推动市场结构升级。

The overall development trend of the Thai food industry is clear, with three major directions becoming mainstream: first, health-oriented products, including low-sugar, low-fat, and functional foods, are growing at an annual rate exceeding 20%; second, convenience foods and multi-format packaging cater to diverse scenario needs; third, the premiumization trend, driven by the rising demand for high-quality and specialty processed foods among Thailand's 27 million middle-class consumers, is fueling market structural upgrades.

深耕饼干零食赛道多年，煌记食品始终致力于为消费者提供更高品质、更佳美味、更佳健康的零食产品，专注打造健康、美味、多元的零食产品。本次参展，煌记精选多款核心产品，全方位展现中国烘焙零食的独特魅力。

Having been deeply involved in the biscuit and snack industry for many years, Huangji Food has always been committed to providing consumers with higher quality, more delicious, and healthier snack products, focusing on creating healthy, delicious, and diverse snack products. For this exhibition, Huangji has selected multiple core products to fully showcase the unique charm of Chinese baked snacks.

经典爆款，酥脆香浓、口感醇厚，传承传统烘焙工艺，适配全年龄段消费需求，畅销国内市场，深受消费者青睐：咖啡香气爆棚的岩烧咖啡薄脆饼干；黑松露与金华火腿奢华碰撞的黑松露火腿苏打饼干；香菜牛肉馅双层脆饼干带来的是牛肉与香菜融合的味觉狂欢。

Classic bestseller, crispy and rich in flavor, inheriting traditional baking techniques, suitable for consumers of all ages, selling well in the domestic market and highly favored by consumers: rock roasted coffee crispy biscuits with a strong coffee aroma; Black truffle ham soda biscuit with luxurious collision of black truffle and Jinhua ham; The double-layer crispy biscuit with coriander beef filling brings a taste carnival of the fusion of beef and coriander.

创新风味，融合特色食材，除了多次亮相的榛子花生、牛奶巧克力、抹茶开心果等多款夹心饼干外，新亮相的软心派夹心饼干备受客商关注。严选马来西亚猫山王榴莲、红颜草莓、金钻凤梨三大优质鲜果等爆款口味，贴合东南亚饮食偏好，更兼具新鲜感与辨识度。

Innovative flavors and fusion of characteristic ingredients, in addition to multiple sandwich cookies such as hazelnut peanuts, milk chocolate, matcha pistachios, etc. that have appeared multiple times, the newly launched Soft Heart Pie sandwich cookies have attracted the attention of customers. Carefully selecting popular flavors such as Malaysia's Cat Mountain King durian, red strawberry, and golden diamond pineapple, which cater to Southeast Asian dietary preferences and combine freshness and recognition.

健康轻食产品契合全球健康消费趋势，低油低糖、无反式脂肪酸，采用天然原料制作。一款自律期专属轻脆零食——全麦鹰嘴豆小轻脆，高膳食纤维还含双重动植物蛋白，薄脆解馋无负担，满足健身、代餐等需求。

Healthy light food products are in line with the global trend of healthy consumption, low in oil and sugar, free of trans fatty acids, and made from natural ingredients. A self regulating period exclusive light crispy snack - whole wheat chickpea small light crispy, high in dietary fiber and containing dual animal and plant proteins, thin and crispy to satisfy cravings without burden, meeting the needs of fitness, meal replacement, and more.

不止于健康美味，煌记在产品造型上也迎合新生代消费群体审美。新上市的星空脆曲奇饼干，打造专属3D趣味星空立体浮雕造型，每一块曲奇都纹理清晰立体、星芒层次饱满，自带氛围感光影质感，萌趣氛围感直接拉满。

Not only healthy and delicious, but also catering to the aesthetic preferences of the new generation of consumers in terms of product design. The newly launched Starry Sky Crispy Cookies are designed with a unique 3D fun starry sky relief design. Each cookie has clear and three-dimensional textures, full star levels, and a natural atmosphere with light and shadow texture. The cute and fun atmosphere is directly filled.

多款产品拥有不同规格，独立小包装设计，干净卫生、方便携带，适配办公、出游、下午茶等多元食用场景。

Multiple products come in different specifications, with independent small packaging designs that are clean, hygienic, and easy to carry. They are suitable for various consumption scenarios such as office work, travel, and afternoon tea.

展会现场，产品试吃区人气爆棚，来自全球各地区的客商纷纷驻足品鉴，对饼干的口感、品质与创新设计给予高度认可，现场洽谈氛围热烈。

At the exhibition site, the product tasting area was extremely popular, and merchants from all over the world stopped to taste and highly recognized the taste, quality, and innovative design of the cookies. The atmosphere of on-site negotiations was lively.

以展会为纽带，展示煌记品牌实力与产品优势，更深入了解东南亚市场消费趋势、渠道需求与竞争格局。未来，煌记将持续秉持匠心品质、创新驱动的发展理念，立足中国、放眼全球，不断优化产品矩阵、提升品牌竞争力，以更优质的产品、更专业的服务，携手全球合作伙伴，共赢东南亚零食市场新蓝海！

Using the exhibition as a link, showcase the strength and product advantages of the Huangji brand, and gain a deeper understanding of consumer trends, channel demands, and competitive landscape in the Southeast Asian market. In the future, Huangji will continue to uphold the development concept of craftsmanship, quality, and innovation driven. Based in China and looking to the world, we will continuously optimize our product matrix and enhance our brand competitiveness. With higher quality products and more professional services, we will work together with global partners to win the new blue ocean of Southeast Asian snack market!